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Home Technology YouTube acquires video based e-commerce platform simsim, check details

YouTube acquires video based e-commerce platform simsim, check details

YouTube has announced the acquisition of e-commerce platform simsim. Through this video-based shopping platform, the company will help small businesses and retailers in India to reach new customers. Started in July 2019, simsim is available in Hindi, Tamil and Bangla languages. On the acquisition, its co-founders Amit Bagaria, Kunal Suri and Saurabh Vashishtha said, “We can’t wait to be part of YouTube and are excited to build simsim within the most admired tech company in the world.” Creators can create and post videos about products from local businesses, allowing viewers to watch the videos and buy directly from the app.

Read more: Gadgets 360 | The Economic Times | Money Control

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Avantika Yadav
23, Content Editor @HeadlineEnglish @HeadlineHindi

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