Sony has launched its new OLED 4K TV Bravia XR A80J in India. This 65-inch TV has been given Cognitive Processor XR for great viewing experience. The price of this TV has been slated at Rs 2,99,990. The company will soon launch 77-inch and 55-inch TVs in the same series. For gamers, a dedicated gaming mode has been given in the TV. XR OLED contrast is available in this TV for more depth and texture. Along with this, the XR Triluminous Pro offers great 3D color depth with human intelligence. This latest premium TV of Sony also supports Dolby Atmos and Dolby Vision technology.