JBL has recently launched its latest audio products JBL Live 660NC Over-Ear Headphones and JBL Live Pro+ TWS Earphones in India. Both the devices have been launched with integrated voice assistant with smart ambient settings for better audio experience with adaptive noise cancellation capability and hands-free control. The JBL Live 660NC headphones can offer up to 50 hours of playback, while the JBL Live Pro+ TWS earphones can offer up to a total of 28 hours of play time on a single charge. JBL Live 660NC is available at a price of Rs 14,999 in Black, Blue and White color options. Whereas, the JBL Live Pro+ TWS earphones are available in black and white colors at a price of Rs.16,999.