On Monday, Facebook appointed Arun Srinivas as the Director of Global Business Group operations. Arun Srinivas will be responsible for building Facebook’s relationship with India’s top brands, agencies and partners. According to sources, he will also look over media and creative ecosystems to help push the adoption of digital tools by other businesses. Arun Srinivas has earlier worked in companies like Ola, Unilever, Reebok and an investment firm WestBridge Capital Partners. He has experience over 24 years as Chief Operating Officer and Global Chief Marketing Officer.