Australia is preparing to force giant platforms Google and Facebook to pay premium publishers for the use of their content. The federal government in December told the digital giants to negotiate with publishers on the use of their content or face further regulation. The Treasurer of Australia has ordered to create a code of conduct for Facebook and Google which would force the tech giants to pay Australian media companies for using their content.
Australia’s newspapers and media outlets, like those in the US and elsewhere, have been hard-hit by the economic downturn due to the coronavirus pandemic. Treasurer Frydenberg said, “Australia will not be the first country that seeks to hold the digital giants to account and regulate payment for content.”