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Film channels see advertising spike in 2020, but English movie channels decline

New Delhi: The movie genre on television saw an 11% spike in advertising volumes in 2020 as compared to 2019, with the months of October and November seeing the highest share of average ad volumes, thanks to the festive period. According to data from television advertising measurement firm TAM Media Research, although ads on film channels had been growing between 2016 and 2020, the past year saw the highest share of ad volumes for the genre at 23%.

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Avinash Rogye
Director Headline Network

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