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Amazon drops French Black Friday ad campaign as lockdown starts

PARIS: Amazon is withdrawing advertising for pre-Black Friday discounts in France, after the government said the campaign was unfair to small shops at time when a coronavirus lockdown has forced them to close. France entered its second national lockdown on Friday (Oct 30) to try to contain a surge in infections. The curbs imposed under it include the closure of non-essential stores. A spokeswoman for Amazon said the group had agreed to halt its radio advertising campaign around pre-Black Friday sales. A page with discounted items under the header “Black Friday ahead of time” was live on its French website on Saturday, however.

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