Hindustan Unilever Ltd. will re-brand its fairness cream ‘Fair and Lovely’ as part of a global re-branding practice by its British-Dutch parent company Unilever PLC. The company is very likely to rename it as ‘Glow and Lovely’. The company on Thursday said, “We now announce that we will remove the word ‘fair’ from our brand name Fair & Lovely. The new name is awaiting regulatory approval and packs with the revised name will be available in the market in the next few months. The brand is committed to celebrating all skin tones,” the company said on Thursday.The Hindustan Unilever’s ‘Fair and Lovely’ was launched in 1975 as a facial fairness cream. Actress Richa Chaddha shared a post supporting the brand’s decision on Instagram.
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HUL to remove ‘fair’ from ‘Fair & Lovely’ face cream
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